![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
PragerU - Is it possible to "wake up" someone who's woke? | Facebook | By PragerU | It's a problem that virtually everyone who isn't part of the woke left is struggling
![Woke White Person Because White Silence Is Compliance Tee" T-shirt for Sale by proudlyunique | Redbubble | anti trump t-shirts - black lives matter t-shirts - anti racism t-shirts Woke White Person Because White Silence Is Compliance Tee" T-shirt for Sale by proudlyunique | Redbubble | anti trump t-shirts - black lives matter t-shirts - anti racism t-shirts](https://ih1.redbubble.net/image.414222924.9937/ssrco,slim_fit_t_shirt,two_model,101010:01c5ca27c6,front,tall_portrait,750x1000.u5.jpg)